Who we are

UK agriculture is evolving — fast. Policy, climate, supply chains, public expectations… the pressure is real, and the path ahead isn't always clear.

Preston Waldon is a strategic advisory business that helps farmers, agribusinesses and professional advisors make sense of what’s shifting — and shape what comes next.

We don’t just give advice. We connect the dots between regulation, resilience, and opportunity. Whether you’re responding to change or planning your next bold move, we help you act with clarity and purpose.

While others offer advice, we help shape the story.

What we do

AgriLook

Partnership & Positioning

Strategic Advice

Insight you can act on.
Our fortnightly bulletin cuts through the noise and connects policy to practice — giving farmers, agribusinesses and advisors clarity on what’s changing and why it matters.

→ Scroll down to explore AgriLook

Strategic Advice

Partnership & Positioning

Strategic Advice

Helping you navigate change and protect your position.

We support clients across the agri-supply chain to make informed decisions — whether it’s understanding DEFRA policy, planning a regenerative shift, or protecting your position in a changing market.

Partnership & Positioning

Making ideas land — in policy, in business, and on the ground.
We help bring together the right minds, messages and moments to move good ideas forward — from public affairs to collaborative projects. If it needs traction, we help it land.

Clarity, Connection, and Foresight — Every Two Weeks

AgriLook helps farmers, agribusinesses and advisors stay ahead by connecting the dots others miss — across policy, markets, and the wider forces shaping UK agriculture.

We bring together what’s happening in government, the economy, the environment and the public mood — and translate it into clear, useful insight...because agriculture doesn’t exist in a vacuum, and neither should your thinking. We’re in the room for key conversations, reading between the lines and listening for what’s not being said. Every edition brings you what we’re hearing, plus the practical steps you can take next.

You’ll find:

What’s changing in UK and devolved agri-policy — and what it means for you
Early signals from trade, tech, investment and the supply chain
Real-world, ready-to-use insight for the farm gate, boardroom, or advisor table
Opportunities, risks and next moves — clearly laid out, every fortnight

Built for people who want to lead, not lag behind.
Practical, strategic, and always rooted in the realities of farming.

Explore AgriLook & Subscribe

Who we are

What we do

AgriLook

Partnership & Positioning

Strategic Advice

Strategic Advice

Partnership & Positioning

Strategic Advice

Partnership & Positioning

Partnership & Positioning

Partnership & Positioning

Clarity, Connection, and Foresight — Every Two Weeks

Let's talk

If you're navigating change, planning ahead, or just want a sounding board — we’d love to hear from you. We work with farmers, agribusinesses and advisors across the UK. Whether it’s a quick question or the start of something bigger, get in touch.

Who we are

What we do

AgriLook

Partnership & Positioning

Strategic Advice

Strategic Advice

Partnership & Positioning

Strategic Advice

Partnership & Positioning

Partnership & Positioning

Partnership & Positioning

Clarity, Connection, and Foresight — Every Two Weeks

Follow our journey

Let's talk

If you're navigating change, planning ahead, or just want a sounding board — we’d love to hear from you. We work with farmers, agribusinesses and advisors across the UK. Whether it’s a quick question or the start of something bigger, get in touch.

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